SOMM HAUS
The Sommelier's Selection
The Objective
Somm Haus is an online wine shop for both connoisseurs and newcomers, offering a curated selection delivered to customers’ doors along with rich content like wine history, tasting guides, and pairing suggestions.
The project’s challenge was to design a seamless UI/UX for web and mobile that eliminates common friction in online wine retail. The goal was to create a platform that feels premium yet intuitive, enabling users of all experience levels to easily explore, discover, and purchase wine, positioning Somm Haus as a trusted and enjoyable source for their wine journey.
The Solution
Simplified Navigation: A minimalist interface with a straightforward structure to prevent user overwhelm.
Intuitive Discovery: Clear layouts and elegant visuals make wine profiles easy to grasp.
Empowering Content: Integrated guides and pairings turn purchases into informed, trusted experiences.
Streamlined Checkout: A simplified checkout process to ensure a smooth path to purchase.
Consistent Visuals: A cohesive premium aesthetic that builds brand trust and professionalism.
HERO SECTION
EXPLORE SECTION
FEATURED SECTION
LOGO
